Brand
Calm, honest, one accent
The mark
Three bars, large to small: something big becomes something small — the whole PiShare promise in one shape. It reads at 16 pixels and at 16 feet, in gold or in a single color.
Meaning in one sentence: take something complex, leave it ready.
Color
The palette
Dark-first. Gold is a signal, not a decoration — it marks the primary action and nothing else.
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Slate (surface)
#15171C
The dark field. Never pure black.
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Raised
#1D2026
Cards and sheets.
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Sunken
#101216
Wells and callouts.
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Ink
#F2F1ED
Primary text on Slate.
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Ink secondary
#A6A9B0
Captions and metadata.
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Hairline
#2A2D34
Structure comes from borders, not shadows.
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Tala Gold
#F0B534
The one accent: primary action and live status. Nothing else.
Typography
One voice: Inter
Inter, weights 400 / 500 / 600 — nothing lighter, nothing heavier. Sentence case everywhere: titles, buttons, labels. Numbers render tabular, because numbers are the brand.
1.1 GB → 28.5 MB
Spacing
A 4-pixel rhythm
Everything sits on a 4px base with an 8px rhythm. Corners: 8px for controls, 12px for cards, 16px for sheets. Whitespace is a feature — when in doubt, add space, not elements.
Icon usage
Do
- Place the mark on Slate or other calm, dark surfaces
- Use the monochrome variant where a single color is required
- Keep clear space around the mark of at least half its width
Icon usage
Don't
- Recolor, rotate, outline, or add effects to the mark
- Place gold text on light backgrounds at body sizes (contrast)
- Add gradients or glass effects anywhere — the brand is flat and calm